Overview
FreelanceZone.com.sg is one of Singapore’s longest-running freelance and part-time job portals, helping employers connect with qualified freelancers across industries. It serves thousands of job seekers and businesses, providing a reliable, trusted marketplace for flexible work.
What We Built
MRC Ventures was engaged to modernize and scale the platform, improving performance, UX, and search visibility — making it the go-to destination for freelance jobs in Singapore.
🖥️ Platform Architecture & Performance
Rebuilt the backend with a modular, scalable architecture to handle high traffic and frequent updates.
Migrated to cloud infrastructure with CDN for fast, reliable global delivery and >99.9% uptime.
Optimized database queries and implemented aggressive caching, cutting page load times by over 50%.
🎨 User Experience & Design
Delivered a fully responsive, mobile-first UI/UX redesign to meet modern user expectations.
Improved job search experience with advanced filters, instant previews, and streamlined applications.
Enhanced employer tools for posting, managing, and tracking job listings more effectively.
🔍 Search Engine Optimization (SEO)
Conducted a full SEO audit and implemented technical, on-page, and structural improvements.
Optimized page speed, metadata, URL structure, and internal linking for search friendliness.
Introduced schema markup and dynamic sitemaps for better crawlability and rich search results.
Achieved top-ranking positions on Google SERPs for highly competitive freelance job-related keywords in Singapore.
Results & Impact
Increased monthly active users by +65% within 6 months of relaunch.
Boosted application-to-job conversion rates by ~40%.
Reduced bounce rate by ~30% due to faster performance and improved usability.
Achieved and maintained high SEO visibility, consistently ranking among the top results for freelance and part-time job searches in Singapore.